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World Biz Magazine

Sheikha Abrar Al Sabah is elevating the cinematic and drama content of the Gulf to originate an inclusive 'Khaleeji-wood' (a metonym for the Arabian Gulf cinema), and highly position its content on global motions through Abbey's productions.

There is no doubt that the appetite for film, drama, and media is rapidly increasing in the MENA region. The film and media industry in the Arab world is exponentially growing and currently being perceived as an untapped and lucrative economic opportunity.

A recent outlook report by PwC showed that MENA's cinema revenue will increase by 4% in 2024 comparing to the global cinema revenue, which is to decrease by 2.4%.

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