• World Biz Magazine

JIM ANDERSON, CEO OF LATTICE SEMICONDUCTOR - INTERVIEW WITH TOP 100 INNOVATION CEO



JIM ANDERSON, PRESIDENT AND CEO OF LATTICE SEMICONDUCTOR HAS BEEN SELECTED BY THE JUDGES OF WORLD BIZ MAGAZINE'S ANNUAL AWARDS TO BE A RECIPIENT OF THE TOP 100 CEOS IN INNOVATION AWARD 2021.


THIS SELECTION FOLLOWS A STRINGENT PROCESS THAT EVALUATED OVER 40,000 NOMINEES TO SELECT THE EXCLUSIVE LIST OF 100 WINNERS.




Jim Anderson is Lattice Semiconductor’s President and Chief Executive Officer and serves on the company’s Board of Directors. He joined Lattice in September 2018 and focused the company on its mission as the leader in low power programmable solutions. Since then, the company accelerated its cadence of innovative product introductions and achieved record profitability.


Prior to joining Lattice, Jim served as the senior vice president and general manager of AMD’s Computing and Graphics business group, where he was responsible for global sales, marketing, and engineering. While at AMD, Jim drove a transformation that brought disruptive new products to market and generated industry-leading revenue growth. Prior to AMD, Jim held a broad range of leadership positions spanning general management, engineering, sales, marketing, and corporate strategy at companies including Intel, Broadcom (formerly Avago Technologies), and LSI Corporation.


Jim serves on the Board of Directors of Sierra Wireless, a leader in edge-to-cloud solutions. He also serves on the Board of Directors of the Semiconductor Industry Association, as well as the MIT Sloan Americas Executive Board and the Dean’s Advisory Board for the College of Science and Engineering at the University of Minnesota. Jim was previously a member of the Board of Directors of Qylur Intelligent Systems, a privately held AI/IoT security systems company.


Jim holds an MBA and Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology, a Master of Science in electrical engineering from Purdue University, and a Bachelor of Science in electrical engineering from the University of Minnesota. He holds four patents for innovations in computer architecture.





"Two things I really enjoy as a leader are solving problems and building great teams – both of which are essential to innovation. Understanding the challenges our customers and industry are facing and leveraging our core capabilities to deliver innovative solutions is one of our main goals."


What do you enjoy most about leadership?


Two things I really enjoy as a leader are solving problems and building great teams – both of which are essential to innovation. Understanding the challenges our customers and industry are facing and leveraging our core capabilities to deliver innovative solutions is one of our main goals. To make this happen, we’ve built a great team at Lattice and we are working tirelessly together on innovating for the future with our product roadmap. Collaborating to deliver technology that solves our customers’ problems is what I enjoy the most.



What excites you about your work in the semiconductor industry?


Semiconductors are the foundation of the technology industry. What really excites me is innovation that benefits our customers’ designs and ultimately improves peoples’ lives. And, as we’ve seen time-and-time again, being first to market with new technology is a key to success. Lattice FPGAs are specifically designed to help our customers innovate at the bleeding edge and get their technology to market quickly.



How is Lattice Semiconductor driving the industry forward?


Lattice Semiconductor is driving the industry forward by creating the world’s most energy efficient programmable FPGAs for today’s fastest growing technology applications. Lattice works closely with thousands of customers to truly understand and address their most pressing needs with best-in-class innovations for edge computing, AI, system security, 5G, factory automation, and robotics.



"Lattice is providing flexible and adaptable silicon and software solutions for the technology applications that will change our lives over the next decade. Energy efficiency, flexibility, security, and ease of use are core tenets of our product portfolio and roadmap."


Why is Lattice Semiconductor important for its customers?


Lattice is providing flexible and adaptable silicon and software solutions for the technology applications that will change our lives over the next decade. Energy efficiency, flexibility, security, and ease of use are core tenets of our product portfolio and roadmap.


Each of these is critical for our customers to future-proof their systems:


Power efficiency: By optimizing the power efficiency and physical size of Lattice FPGAs, we enable our customers to tailor their devices and form factors to meet the needs of specific market segments while also conserving energy.


Flexibility: Our devices are inherently flexible and adaptable. Our chips can be programmed and re-programmed over time to meet the evolving needs of the device in which they are integrated. This adaptability makes our devices an ideal choice for companies looking to add new capabilities or alter existing functions of their device over its lifetime.


Security: Lattice security-focused FPGAs and solution stacks provide platform security and address the industry’s rapidly evolving security requirements for our customers and developers.


Ease of use: Lattice solution stacks are built to make it easy for our customers to adopt our solutions and to get to market quickly.



What phase is Lattice Semiconductor in and what can we expect next?


We are proud of the progress we’ve made over the last few years rebuilding our product portfolio and growing the company. However, we are much more excited about where we are headed next. We are in a new growth phase for the company powered by multiple growth engines like datacenter servers, industrial automation, robotics, and AI in client applications. In addition to the class-leading products we’ve already introduced, we are developing a new line of products that will launch next year, called Lattice Avant™. These new products will double our addressable market by expanding our footprint into new segments and allow us to deliver incredible innovation to our customers, which will lead to accelerated growth for Lattice.



"More and more, we’re seeing that customers want to add intelligence, decision making, and AI inference capability at the edge. Lattice is perfectly positioned to help customers with both hardware and software optimized for these workloads across a variety of markets, from industrial automation and robotics to automotive, 5G comms infrastructure, and datacenter and client computing."

What emerging technology holds the greatest potential in for your industry?


It’s an incredibly exciting time to be in this industry with so many new technologies out there, but if I must pick one where we see tremendous potential, it is AI in edge applications. More and more, we’re seeing that customers want to add intelligence, decision making, and AI inference capability at the edge. Lattice is perfectly positioned to help customers with both hardware and software optimized for these workloads across a variety of markets, from industrial automation and robotics to automotive, 5G comms infrastructure, and datacenter and client computing. AI at the edge will dramatically change many different industries and we are here to help our customers make that transition.



About Lattice Semiconductor

Lattice Semiconductor (NASDAQ: LSCC) is the low power programmable leader. We solve customer problems across the network, from the Edge to the Cloud, in the growing communications, computing, industrial, automotive and consumer markets. Our technology, long-standing relationships, and commitment to world-class support lets our customers quickly and easily unleash their innovation to create a smart, secure and connected world.


www.latticesemi.com