LINDA YATES - "THE UNICORN WITHIN: HOW COMPANIES CAN CREATE GAME-CHANGING VENTURES AT STARTUP SPEED"

• New Book from Founder and CEO of Mach49, the Growth Incubator for Global Businesses.

• Author Linda Yates guides global businesses to disrupt themselves from the inside out and beat startups at their own game.

You have advantages that startups can never hope to match: ideas, talent, capital, brand, technology, channels, and best of all, customers — often millions of them.” - Linda Yates

“In this book, we’ll offer a learnable, repeatable, scalable process for disrupting from the inside out.”

“You can succeed against clever new startups and beat them at their own game.”

- Linda Yates

Mach49, the leading growth incubator for global businesses, has announced the release of the book The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed, authored by its founder and CEO, Linda Yates. Harvard Business Review (HBR) Press will publish the book this month.

It's become accepted wisdom that established companies can't build and scale new ventures the way startups can—after all, startups are lean and agile, while incumbents are too big, slow, and inflexible. But that's nonsense, and Yates' book challenges that idea.

Inside every company is a portfolio of game-changing new ventures waiting to be unleashed.

In The Unicorn Within, Yates argues that in order to thrive, companies can and must harness their power—their ideas, talent, data, cash, resources, channels, and customers—to build a portfolio of game-changing ventures to drive meaningful growth for their companies, their clients, their team members, their shareholders, their communities and, yes, even the world.

In this all-in-one guide, Yates lays out a comprehensive 12-week program, proven in scores of the world's largest companies, for sourcing great new venture ideas; finding customer pain points; creating new products or services; developing a rigorous business and execution plan; and accelerating each funded venture—ultimately achieving product-market fit, customer delight, and new sources of revenue.

She also shares a blueprint for building your own incubator and accelerator—your own growth engine—along with a plan for seizing the "Mothership" advantage, the core competencies, assets, customers, capabilities, experience, and other resources that differentiate your ventures from even the most well-funded startups.

Yates offers a guide relevant to everyone, from the growth-minded C-suite senior executive to the ambitious, creative intrapreneur, as she covers everything from selecting your new-venture team to creating a new-venture board—the senior executives who become the venture's internal VCs, helping to remove institutional friction and ensuring that every venture can reach escape velocity and thrive.

Focused 100% on execution, the book is filled with methods, assessments, tools, scripts, agendas, and striking visuals that illustrate every step. The Unicorn Within provides everything even the most established company needs to create high-growth ventures that deliver compelling new products and services—and stay perpetually competitive in the face of relentless change.

The Unicorn Within is available for purchase across all booksellers. Learn more at www.theunicornwithin.com

About Linda Yates

Linda Yates is the Founder and CEO of Mach49, the Growth Incubator for Global Businesses. She is a seasoned CEO with over 30 years of experience creating global strategy and driving innovation for large multinationals around the world. As a native of Silicon Valley, Linda has an extensive local and global network — serving as a bridge between Silicon Valley and the boardrooms and C-Suites of large multinational corporations throughout her career.

She launched Mach49 as the first Silicon Valley Incubator / Accelerator focused on helping global enterprises leverage their talent, ideas, brands, assets, competencies, capital, and customers to drive meaningful growth. Whether Disrupting InsideOut™ — launching ventures, building venture factories, and seizing the Mothership advantage or Disrupting OutsideIn™ — building world-class corporate venture funds, helping Executive Investment Committees operate as top-tier VCs, maximizing the partnership value of external startups, or providing M&A support — Linda helps global enterprises beat the startups at their own game. Focused 100% on execution, she is committed to developing the client’s capability to create a pipeline and portfolio of new ventures on their own for the long term.

Linda spent a decade as a member of the Board of Directors for NYSE-traded Sybase Inc. (now SAP) and has been a Board Member and Advisor to many entrepreneurs and private companies. She was CEO of Strategos — pioneering the field of corporate innovation with Co-Founder and Chairman, Professor Gary Hamel. Prior to Strategos, Linda spent 6 years with the Mac Group / Gemini, where she was Head of the San Francisco office and Co-Head of the High-Tech practice on the West Coast and, later, Europe (based in Amsterdam). Her career began with two years at Smith Barney in corporate finance and M&A. Linda has extensive global experience, having lived, worked, or traveled to over 70 countries.

Linda is a Henry Crown Fellow with the Aspen Institute. She is an environmental activist and built what is considered to be the greenest home in the US, known as Tah.Mah.Lah. She is also a 21st-century education pioneer, working to transform public schools and co-founding Creekside Learning Lab as a demo site for best practices in 21st-century learning. She holds a BA in foreign affairs from the University of Virginia and an MA in international relations and comparative politics from Stanford University, where she guest lectures.

Her new book “The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed,” will be published by Harvard Business Review Press, October 2022.

About Mach49

Mach49 partners with global businesses to drive a pipeline and portfolio of new ventures and investments that disrupt existing markets and create new ones. Linda Yates and her team work with clients to deliver the essential features of a successful growth engine: Venture Building, Venture Investing, Strategic Partnering, and Targeted M&A.

The company is a unique cadre of successful entrepreneurs, venture capitalists, and C-suite executives who have collectively generated over $50B in market value over their operating careers in companies they've invested in, managed, created, or built. Mach49 is headquartered in Silicon Valley with offices in Redwood City, Boston, London, Amsterdam, and Singapore.

Learn more about how Mach49 helps the Global 1000 seize the Mothership advantage and unleash their unicorns within by visiting mach49.com

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