• World Biz Magazine

WALT DISNEY COMPANY CHAIRMAN AND CEO BOB IGER TO TEACH BUSINESS STRATEGY & LEADERSHIP



MasterClass, the platform that makes it possible for anyone to learn from the best, today announced that The Walt Disney Company Chairman and CEO, Bob Iger, will teach business strategy and leadership. The class will focus on making bold moves, taking smart risks and embracing change. It will also dig in to case studies of some of the biggest acquisitions Disney has ever made. Now available exclusively at MasterClass.com, students can subscribe for unlimited access to all new and existing classes of 65+ instructors through the All-Access Pass. MasterClass categories include leadership, cooking, photography, writing, performance, and much more.


"Bob is one of the best CEOs in the world. He's a master strategist and leads with the utmost integrity," said David Rogier, co-founder and CEO of MasterClass. "If you want to lead or understand how the best do, you have to take this class. In addition to the practical lessons, Bobs explains the strategy behind Disney's most momentous initiatives, from the Pixar and Marvel acquisitions to building Disney+."


The boss of one of the world's most influential companies, Iger has expanded on Disney's illustrious history with a focus on creativity, innovation and global expansion. He led the company through key acquisitions, including Pixar in 2006, Marvel in 2009, Lucasfilm in 2012, 21st Century Fox in 2019, and its watershed expansion into Mainland China with the opening of the Shanghai Disney Resort in 2016. His emphasis on technological innovation and the expansion of Disney's creative offerings led to the successful launch of ESPN+ in 2018 and the recent launch of the highly-anticipated Disney+ streaming service this week. During his tenure, Disney has received numerous awards including being named one of the "Most Reputable Companies" in both America and the world by Forbes (2006-2019) and one of the "World's Most Admired Companies" by Fortune (2009-2019). An industry titan, Iger was named one of Forbes' "World's Most Powerful People" (2018) and one of Fortune's "25 Most Powerful People in Business" (2006, 2007).


"I've had some great teachers and have learned many lessons," said Iger. "With my MasterClass, I want to give back and impart what I've learned throughout my career. I'll share insights into a number of things, including how Disney - and our great brands - operate, core leadership attributes, managing creativity and creative processes, creating a strategy and taking big risks."


For aspiring business owners and entrepreneurs and those looking to become more effective and authentic leaders and managers, Iger's MasterClass blends prescriptive teachings and captivating storytelling on how he grew Disney's success in the age of disruption. In his class, Iger shares how to overcome odds with lessons learned from the acquisition of Pixar, the value of a brand, how to maximize growth with insights from the acquisition of Marvel and how to navigate change with perspective gained from the launches of ESPN+ and Disney+. Iger will also detail how to successfully master negotiation with advice from the industry-changing acquisition of 21st Century Fox.


Iger's MasterClass joins the 65+ classes taught by world-renowned instructors on cooking, photography, writing, performance, and much more. With video lessons that fit into any part of your day, each MasterClass has cinematic visuals with close-up, hands-on demonstrations that make you feel one-on-one with the instructor. The All-Access Pass gives you access to every MasterClass and new ones as they launch. Learn on the go with mobile apps or in your home theater with Apple TV.


Subscribe to greatness at MasterClass.com.


ABOUT MASTERCLASS

Founded in 2015, MasterClass makes it possible for anyone to learn from the best. With MasterClass, step into Anna Wintour's office, Timbaland's recording studio, and Neil Gaiman's writing retreat. Improve your serve with Serena Williams, perfect your pitch with Shonda Rhimes, and leave the atmosphere with Chris Hadfield. Hundreds of video lessons from 65+ of today's most brilliant minds are available anytime, anywhere on iOS, Android, desktop, and Apple TV with the All-Access Pass ($180/year); single classes are $90. Subscribe to greatness with MasterClass.


MasterClass's current roster of courses includes:

  • Business: Howard Schultz (business leadership), Anna Wintour (creativity and leadership), Sara Blakely (self-made entrepreneurship), Bob Iger (strategy and leadership)

  • Culinary Arts: Gordon Ramsay (cooking), Alice Waters (home cooking), Thomas Keller (cooking techniques), Wolfgang Puck (cooking), Dominique Ansel (French pastry), James Suckling (wine appreciation), Aaron Franklin (Texas BBQ), Massimo Bottura (Italian cooking)

  • Film and Television: Werner Herzog (filmmaking), Martin Scorsese (filmmaking), Ron Howard (directing), Spike Lee (filmmaking), Mira Nair (independent filmmaking), Jodie Foster (filmmaking), Ken Burns (documentary filmmaking), Helen Mirren (acting), Samuel L. Jackson (acting), Judd Apatow (comedy), Aaron Sorkin (screenwriting), Shonda Rhimes (writing for television), Natalie Portman (acting), David Lynch (creativity and filmmaking)

  • Music and Entertainment: Steve Martin (comedy), Christina Aguilera (singing), Usher (performance), Reba McEntire (country music), Herbie Hancock (jazz), Deadmau5 (music production), Armin van Buuren (dance music), Hans Zimmer (film scoring), Tom Morello (electric guitar), Carlos Santana (art and soul of guitar), Timbaland (producing and beatmaking), Penn & Teller (magic), Itzhak Perlman (violin), Danny Elfman (music for film)

  • Writing: James Patterson (writing), David Mamet (dramatic writing), Judy Blume (writing), Malcolm Gladwell (writing), R.L. Stine (writing for young audiences), Margaret Atwood (creative writing), Dan Brown (writing thrillers), Neil Gaiman (storytelling), Billy Collins (poetry), David Baldacci (writing thrillers), Joyce Carol Oates (short story writing)

  • Photography: Annie Leibovitz (photography), Jimmy Chin (adventure photography)

  • Design and Fashion: Frank Gehry (architecture), Diane von Furstenberg (how to build a fashion brand), Marc Jacobs (fashion design)

  • Sports and Games: Serena Williams (tennis), Stephen Curry (shooting, ball-handling, and scoring), Garry Kasparov (chess), Daniel Negreanu (poker), Phil Ivey (poker strategy), Simone Biles (gymnastics)

  • Politics and Society: Jane Goodall (conservation), Bob Woodward (investigative journalism), Karl Rove and David Axelrod (political campaign strategy), Paul Krugman (economics and society)

  • Science and Technology: Chris Hadfield (space exploration), Will Wright (game design)


​For more information, please visitwww.masterclass.com