• World Biz Magazine

ZANOTTA, 65 YEARS OF DESIGN CLASSICS - DISCOVER THE NEW COLLECTION



The story of Zanotta is of one intuition — of risk taking, curiosity, reward and, above all, accomplishment — written over six fruitful decades.

Established in 1954, Zanotta is one of the recognized leaders in Italian industrial design. Guided by the insight and wonderful entrepreneurship abilities of the founder, Aurelio Zanotta, starting from the 1960s it won and has held the international spotlight, thanks to its products: these are emblematic from the viewpoint of formal innovation as well as of technological research, aiming at a continuous evolution in the materials quality and in the production processes.


The cultured and precious history of Zanotta was renewed in 2017 thanks to the union with Tecno, launching a common project for the two brands with the consequent strengthening of international synergies and commercial strategies under the leadership of Giuliano Mosconi, President and CEO of the two brands. Today, many of these iconic silhouettes, inflected with more than a note of irony, continue to reflect the larger-than-life spirit of the brand’s founder and namesake, Aurelio Zanotta, a consummate businessman with an instinctual flair for injecting beauty, ingenuity, and whimsy into daily life. Incorporating the lessons of rigorous material and formal R&D, his is a recipe and legacy that has conquered the vicissitudes of trend and promises to withstand the test of time.


PHILOSOPHY

The story of Zanotta is of one intuition — of risk taking, curiosity, reward and, above all, accomplishment — written over six fruitful decades. In that span, the brand has churned out a staggering total of 550 designs, with almost a fifth residing in permanent collections at the most prestigious museums and institutions around the world, represented by 330 individual pieces. And while its position in the pages of design history becomes ever-more rarefied, Zanotta’s creations are intended for much more than collecting dust behind glass walls and velvet rope. Every piece, rather, is deliberately designed for active enjoyment in daily life. Founded on the philosophy that culture and profit aren’t at odds; convinced that the furniture industry mustn’t simply bend, passively, to public demand, but must actively anticipate future needs; and espousing both exceptional form and uncompromising function, the company and catalogue remain true originals.


"Zanotta simultaneously represents both the past and the present of international design... The brand expresses a vision of the world, a philosophy that has always strived to go beyond the present in order to identify languages and products able to speak ‘forever.’ In its catalogue Zanotta has many lifelong bestsellers. This is evidence that if you work well, the past is never a burden, but an opportunity.” - Aldo Colonetti


QUALITY

Quality is perhaps the aptest and most efficient word to characterize Zanotta: quality of materials, always premium; of production technologies, invariably cutting edge. Then there’s quality of performance, encompassing a product’s safety and durability over time — which Zanotta evaluates thorough endurance tests, assessing compliance with the strictest industry regulations as well as the brand’s own high standards. Of course, there’s also the unrivaled quality of Zanotta’s craftsmanship — the pride and artisanal expertise showered lovingly on every product — and apparent in details and finishing and the maximization of inherent material beauty. Of no less importance — but perhaps implied — is Zanotta’s quality of design, the formal excellence of products shaped by the deftest hands in contemporary design to serve as models and points of reference for the entire industry. At Zanotta, quality also extends to after-sales service and support —represented by the brand’s uncompromising commitment to ensuring satisfaction over time, and special “made-to- measure” service, wherein spare parts, specific coverings, and other types of maintenance are available for years after the initial purchase. And finally, there’s quality as it relates to spirit and soul of the brand itself, and its sense of obligation and commitment to the design community.


Discover the new collection: www.zanotta.it