• World Biz Magazine

THE SPIRIT FOR TODAY'S FEMINIST: HARRIDAN VODKA



Harridan Vodka, the award-winning, small-batch spirit, is defying everything the industry says a "women's spirit" should be. Distilled with the sense of craftsmanship normally reserved for tequila and whiskey, the brand introduces something more considered into the category.


Female-founded, over-proofed, and anything but pink, Harridan is calling on a cohort of modern, spiritual, and feminist drinkers who the industry has historically ignored. Harridan, which means "bossy, belligerent old woman," is the answer to the industry's misalignment with women and is reclaiming an unfettered desire for women to decide for themselves of who they are, what they like, and most certainly what they imbibe.


Harridan's founder, Harvard Business School graduate Bridgette Taylor, says, "This is our way of saying 'we hear you and we see you.' I wanted to create something that spoke to those who push up against what this industry and what culture more broadly tells us we should like. This isn't to say that we're against a flavored, pink drink or another spiked seltzer, but it is to say that we are complex consumers who deserve more than one option."


For them, Harridan delivers a truly handcrafted product that introduces a new level of quality to the category. To bring Harridan to your bar, Taylor partnered with Joe Myer, President and Master Distiller of Myer Farm, one of the oldest and largest currently operating organic farms in the Northeast United States. Located in Ovid, New York, Myer Farm has leveraged its decade of "field to flask" experience to produce Harridan's defining taste: bold enough to stand out in a cocktail, but smooth enough to sip neat. Harridan Vodka is naturally gluten-free and distilled entirely from New York State ingredients.


"Our goal was to create something with real character that earns its 'handcrafted' name and would earn its place in any well-stocked bar," Taylor says. "Too many people graduate out of vodka to other seemingly more mature or 'complex' spirits. Harridan is the vodka that shows them they don't have to."


Its overproof strength -- 88 proof to be exact -- is an homage to the bossy, defiant women of the past who inspired the brand's namesake. However, while the brand's DNA is rooted in the ethos and history of strong women who were oftentimes mischaracterized and misunderstood, Taylor wants to make it clear that Harridan isn't just for women.



"This is for anyone and everyone who resists a culture that tells us who we should be, who stands up for what they feel is right and who they want to be," Taylor says. "With the name Harridan we are taking pride in being difficult, different, and defiant and are looking for others who do the same."


Harridan's first batch of limited-edition bottles are hand-blown in Mexico from recycled glass and then hand-dipped in the brand's signature black wax. The brand's design and bottle has caught the eye of the spirits industry and was recently awarded a Double Gold Medal at the 2021 San Francisco World Spirits Competition in the Packaging Design Category. The vodka was also awarded a Silver Medal in the Vodka tasting category. Harridan is a proudly female-founded business, owned and operated by Taylor and a team of ambitious women. Available in 750 ml for a suggested retail price of $59.99, the brand is available via national delivery to 48 states and is a partner to e-commerce platforms such as Drizly and Reservebar.


To find your next bottle, visit www.harridan.com/stockists


Harridan Vodka is the elevated craft vodka option that speaks to the defiant among us. Founded in 2020 by Bridgette Taylor to cater to the underserved traditional luxury vodka market, it is premium, complex and upends category standards. Made in small batches with the sense of craftsmanship usually reserved for tequila and whiskey, Harridan is distilled in Ovid, New York from organic, local corn grown by fifth generation farmers. It is gluten free and 88 proof (versus vodka's traditional 80 proof).


www.harridanvodka.com