VLADIMER BOTSVADZE - INTERVIEW WITH A WORLD-RENOWNED THOUGHT LEADER
Vladimer Botsvadze is a globally-renowned, award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, and media personality, who has always been at the forefront of fast-paced industries.
He has more than 15 years of international experience in marketing and innovation with a proven track record guiding executives and top brands worldwide to initiate change, drive growth and position brands as market leaders in their industries. The work he has done to advance marketing has been recognized globally winning more than 200 global awards. He's the first global influencer to achieve the ''Sevenfold Crown'' No. 1 Marketing, AI, Retail, Management, Sales, Digital Transformation, and Innovation global ranking by Thinkers360. Vladimer is ranked by Kred in the top 1% of global social media influencers.
Vladimer is widely recognized for his visionary leadership and trailblazing innovation. Through his consulting, speaking, teaching, startup advising, and mentoring services, companies have grown from a groundbreaking idea into the fastest growing companies. He has been recommended by the top executives from London Business School, Google, KPMG, MasterCard, AC Milan, Forrester Research, PepsiCo, Dell, Accenture, and other leading global brands. Vladimer has worked on billion-dollar marketing projects and top brands generated $3.5 billion growth in revenue through his practical marketing growth strategies. His clients attain record-breaking success and he has been interviewed by TV channels, radio shows, podcast episodes on topics related to social media and digital transformation including Dr. Diane Hamilton for a nationally syndicated radio show, Authority Magazine, Irish Tech News, Billion Success, Natfluence CX Buzz, Engati, Emerging Europe, The Awards Magazine, Onalytica, and other media outlets. Vladimer is a member of the CMO Council, IoT Council, IoT Premier League, Global Entrepreneurship Network, XR4ALL, Amsterdam Economic Board - Amsterdam Smart City, Sydney Startup Hub, Singapore Startup Hub, and D&AD. He is currently a marketing expert advisor and mentor at OnFrontiers in New York City and Wiseup Networks in the UK. His marketing quotes are recognized among the world's best quotes by Engage Bay that have never been taught at business schools. He has been invited to work as a judge for the Digital Revolution Awards in the UK.
Vladimer is one of the world's most requested marketing speakers. He advises boards and executive teams of the world's most powerful brands.
"I have met with many CEOs throughout the world and I helped them in many ways including outperforming the competition like a winning brand, improving speed and flexibility with emerging tech, maintaining customer centricity in ever-changing operating environments... My clients achieve record-breaking success and my expertise gives them a competitive advantage. I'm the actual marketing and digital transformation speaker everyone is looking for because I'm audience-centric. I prepare organizations to win in the digital age and design future-proof strategies that guarantee success and sustainability."
You are one of the world's foremost authorities on marketing. What are some of the key factors behind your success?
I'm audience-centric by nature, relentlessly focused on driving marketing results and putting human beings at the forefront of everything I do. My talks help brands outperform industries and conquer markets. Brands enjoy working with me because of my unrivalled and unparalleled experience, and unmatched professionalism. My clients discover what matters the most and prepare for what's next. I design strategies that guarantee long-term success and sustainability. I utilized my natural entrepreneurialism to become a self-made influencer. Established globally as a marketing thought leader, I have changed the face of digital marketing with my presence and contribution. My success inspires audiences to follow in my footsteps to achieve stellar business results.
My research-driven predictions of marketing trends position brands ahead of the game and equip audiences with the knowledge needed to succeed in their fields. Surpassing all major competitors, continually focusing on self-education, and reinventing myself, I've become a dominant global authority on marketing and digital transformation. Continually named on the prestigious Thinkers360 list of thought leaders, I've been ranked as the No. 1 Global Marketing Thought Leader. I'm one of the world's most requested marketing speakers. I advise boards and executive teams of the world's most powerful brands. I share my first-hand practical experiences, which allow brands to increase productivity, drive engagement, improve customer retention, and deliver extraordinary team results.
Share with us why cultivating such a personal brand is so valuable for C-suite leaders?
Their online reputation matters more than ever and they should discover new ways to stand out. Leaders who don't have an active presence across 8-10 social networks, literally they don't exist. People Google you and they make decisions in seconds whether to work with you or not. I suggest everyone build a powerful online brand, which will be vital to their success. Your personal profile can help you generate more leads than your company profile. Patience is foundational for everyone's success.
What are the most common organisational challenges faced by corporations, and what are the risks?
So many executives worry about managing growth, performance management, delivering marketing results, and developing the right product. I have met with many CEOs throughout the world and I helped them in many ways including outperforming the competition like a winning brand, improving speed and flexibility with emerging tech, maintaining customer centricity in ever-changing operating environments. Undoubtedly absence of clear direction, developing key competencies, lack of awareness, and there are also other issues. Attaining exposure and building brands are decisive to win in the long term.
Talk to us about your keynote: ''How the COVID-19 Pandemic Will Change Marketing - 2021 and Beyond?''
With COVID-19 causing disruption to B2B organizations around the world, there is no surprise businesses had to realign their key focuses. CX and innovation maintain their top priority positions. Mobile shopping will dominate online sales, driving 54% of all sales by 2021. Shoppers are buying and spending more online. With many brick-and-mortar stores temporarily closed and e-commerce sites doubled their advertising. Executives must change business models to stay relevant, capitalize on emerging sectors for growth, nurture with the right environment for growth, acquire new mindsets and hire the best talent.
The new economy offers huge business opportunities but buyers have more choice than ever, how can companies stand out?
Companies must adopt a mobile-first mentality to grow and monetise apps that account for trillions of dollars in revenue across the globe. It's imperative to deliver personalized content across a brand's digital channels. Voice assistants will dominate this decade and we see more and more people make decisions through devices such as Alexa. The majority of businesses should invest in voice technology and plan to increase it in 2021. Speed and convenience win all the time.
How can companies adopt an influencer marketing mentality?
The majority of brands that tried influencer marketing found it to be an effective channel and consider it to be one of the fastest-growing online customer acquisition channels. Influencer marketing is growing at an exponential rate. Brands should identify influencer plan campaigns, outreach, launch, track, and report. Choose influencers wisely and ensure your messages reach the right audience. Consider which social media channels you will use and check the content before going live. It's important to quantify KPIs including views, likes, shares, click-throughs, and sales. By incorporating influencers and their content in your marketing strategy you can introduce your brand to new audiences and broaden your reach. Educate them on your product or service. Convert prospects into customers.
You have spoken about the ''Top 3 Technologies That Will Play a Key Role.'' Please share some details about this.
I believe the top 3 technologies that will play a major role in 2025 are:
1. AI is the battleground on which long-term business success will be decided. AI-powered organizations are getting ahead. AI can develop your business models, relationships with customers, and marketing. 84% of brands say AI will enable them to reach a competitive advantage. AI will not only improve productivity, but also transform how we can create growth.
2. AR/VR: Augmented Reality allows customers to preview products or experience services in their normal lives before buying. 61% of online shoppers prefer to make purchases on sites that offer augmented reality technology, 30% say they would make them shop online more often. Worldwide spending on AR/VR reached $18.8 billion in 2020, AR/VR will have 216 million users by 2025. Retailers expect to add AR/VR to enhance product experience in the next 5 years. If you are among the top retailers integrating AR/VR into your business, you're about to experience a growth in your sales. 70% of Snapchat users activate AR lenses daily. Instagram is bringing AR to its audience of 1 billion users. 9/10 of brands are expected to AR in their campaigns.
3. 5G Network: 5G is designed to connect virtually everyone and everything together, including machines, objects, and devices. 5G will be ''100X faster than 4G.'' There will be 340 million 5G connections in 2021 and 2.7 billion in 2025. 5G could change the customers' data price point. 5G means richer content for brands and customers. Users of 5G will benefit from unprecedented speeds and virtually unlimited connectivity to support an ever growing IoT. 5G will drive economic growth - $12.3 trillion output of industry goods and services enabled by 5G and 22 million jobs will be created.
What is the bottom-line about AI?
AI touches almost all sectors of the economy today. AI has been changing how businesses operate and compete. The majority of executives say AI will make work easier and more efficient. Companies are spending more than a million dollars per year on AI initiatives. There has been a 14X increase in the number of AI start-ups within the past ten years. 27% of the US skills market demand AI skills. AI will grow to become a $190 billion industry by 2025.
"Companies are spending more than a million dollars per year on AI initiatives. There has been a 14X increase in the number of AI start-ups within the past ten years. 27% of the US skills market demand AI skills. AI will grow to become a $190B industry by 2025."
"Across the globe, I make marketing more human and deliver powerful results. Whether you're a person trying to become an influencer, a brand embarking on a new marketing campaign, or an event looking for a speaker, let's do great things together."
What do organizations that invite you as a speaker get?
Based on my strong performance, I'm currently ranked as the World's No. 1 Marketing Thought Leader by Thinkers360. I've been described as ''one step ahead of the rest of the world in moving mountains with digital technology'' by Dr. Diane Hamilton. My clients achieve record-breaking success and my expertise gives them a competitive advantage. I'm the actual marketing and digital transformation speaker everyone is looking for because I'm audience-centric. I prepare organizations to win in the digital age and design future-proof strategies that guarantee success and sustainability.
Brands that book me as a speaker build a high-performance team, improve competitiveness and market positioning, grow revenue, increase ROI, and outperform the competition like a winning brand. They increase sales, traffic, leads, and audience, I will work collaboratively with them to develop a strategy to execute and measure. My intelligent and inviting style entertains audiences as I inspire in digital marketing and social media. Accomplish unrivaled growth and exposure on a global scale. When I speak at business schools, I prepare students to expand their global perspective and encourage them to become problem solvers. Everyone grows their digital marketing confidence for better results. They are more confident making more rewarding strategic decisions. I also help individuals plan their social media journey to accomplish their goals. It's the professional development chance they have been waiting for.
My results have always exceeded expectations: 80% improved confidence in marketing and social media. 73% improved work performance, 70% improved time management, 65% improved leadership effectiveness. Across the globe, I make marketing more human and deliver powerful results. Whether you're a person trying to become an influencer, a brand embarking on a new marketing campaign, or an event looking for a speaker, let's do great things together.
Our readers come from all parts of the globe, share some insights into how your approach is tailored to fit local audiences and globally operating companies.
There is a great quote by Steve Jobs that says: ''Great things in business are never done by one person. They're done by a team of people.'' A strong team of people who work well together can only be beneficial to a business. Promoting teamwork is the only way to create a happy and productive workplace. Team members work together to generate ideas and solutions. Together we can always achieve extraordinary things.
Find out more: www.vladimerbotsvadze.com