• World Biz Magazine

ELIJAH NORTON, CHAIRMAN OF VERITAS GLOBAL PROTECTION - ADVICE TO ENTREPRENEURS



"Entrepreneurs easily lose customers once they lose connection with the trending issues in business. Entrepreneurs must be creative and modify their services and products to cover the current needs of the consumers. Being innovative helps businesses to learn about competition and come up with perfect approaches to surviving it."

Elijah Norton is the President and the Executive Chairman of Veritas Global Protection. In his recent interview, he described various things in business that entrepreneurs need to do. He talked in length about how he started small and expanded his ventures through strategic planning.


Norton heads one of the leading companies in insurance and automotive financing throughout the United States of America. He describes his business as a major provider for various vehicle-related dealerships channelled through Canada, United States, Chile, and the EU. According to Norton, innovation, favorable rates, and excellent services for both the clients and customers is the key to attracting more traffic. His commitment to the work and dedication while strategizing has helped him get where he is today. In his exclusive interview, he has shared some of the approaches he has tested and that have brought exponential growth to his businesses. His goal is to empower potential entrepreneurs who want to start their businesses.


Elijah insists that a business must embrace innovation, as well as, technology since these two cannot be separated. Technology has enabled him and many other businesses to run their activities to meet the needs of their consumers. It is the technology that brings about innovative ideas that boost operations and customer experience.

Elijah Norton believes that innovation is simply the way to go. The guru has pointed out that entrepreneurs need to start their ventures depending on the current trends. According to Elijah, entrepreneurs easily lose customers once they lose connection with the trending issues in business. He talks about being innovative where entrepreneurs must be creative and modify their services and products to cover the current needs of the consumers. He adds that being innovative helps businesses to learn about competition and come up with perfect approaches to surviving it.


Elijah insists that a business must embrace innovation, as well as, technology since these two cannot be separated. Technology has enabled him and many other businesses to run their activities to meet the needs of their consumers. It is the technology that brings about innovative ideas that boost operations and customer experience.


Norton says he started his call center company with only two employees. However, his startup has grown to a point where he has employed more than 300 staff members. His team has greatly impacted his success, and the way he has been steadily achieving his goals. To him, the team's effort is what matters in achieving those milestones in business. This is where hiring the right employees comes in. The Veritas Global Protection President advises entrepreneurs to hire at the right time. From his statement, one does not necessarily need to hire an employee when they do not need one or keep one that is unproductive.


All businesses experience setbacks at some point. However, many do not come back from this since they cannot handle these drawbacks. He says that he embraced the setbacks, evaluated them, and found ways of overcoming them. He also points out that rejections and setbacks are part of entrepreneurship. The only way to overcome them is by accepting the challenge and finding innovative ways to come out from them. That means that one has to have solutions for the issues that may emerge.


Success Doesn't Come Overnight

Norton explains that it takes time to enjoy great benefits. His company took him around three years before he could enjoy the benefits. He, therefore, advises entrepreneurs to be patient and give their businesses ample time and space to grow and connect. Quitting is not the language. Business people must believe in their work and have solutions for the issues without giving up.


Elijah Norton says that without the customer, he would not be where he is now. He describes the customer as a significant asset and must be treated with transparency, respect, and honesty. The entrepreneurs' intentions must be geared towards meeting the needs of their consumers. They must, at all cost, avoid disappointing their customers. His daily goal is to be one of the most innovative and focused entrepreneurs in the world. He has built a company's whose competitive rates and great customer service assure potential clients of the best.


Veritas Global

The predecessor of Veritas Global Protection was founded in Overland Park, Kansas, in 2011 by Elijah Norton with just two employees and a vision to disrupt and innovate an industry that the founder saw as being stale and lacking good service and innovative solutions. With this philosophy in mind, over the next 8 years, Veritas has grown from its humble beginnings into a company that employs over 50 people and generates over $50,000,000 per year in annual revenue. Veritas has paid millions of dollars in claims and have serviced thousands of customers. In 2015, its offices were relocated from Overland Park, Kansas, to Phoenix, Arizona, where it's corporate office is currently based. In 2019, Veritas relocated to a new state-of-the-art headquarters in midtown Phoenix.


The key factor that has fueled the company's rapid growth is a constant drive to innovate and create new and innovative plans and solutions for customers and clients. It is this commitment and drive that has earned Veritas some of the largest dealer groups and agencies in the country as partners. Furthermore, an unparalleled commitment to innovation, as well as customer, dealer, and agent service, is what has given it's partners the confidence to continue to sell it's products and expand their partnerships.


In 2019, Veritas decided to be a truly global company, and kicked off its international expansion efforts, expanding to Canada, Central America, and South America. In partnership with European partner, WAGAS, Veritas has now entered the emerging Latin American market and prides itself on being able to bring Veritas' values and offer new, innovative solutions to what it believes is an underserved market. At Veritas, it's mission and it's company slogan are the same: 'it is our goal to offer our customers and clients peace of mind'.


For more information, visit: www.veritasprotection.com